APEX- Director of Sales

Apex - Director of Sales

Apex Energy Solutions is a premier remodeling company specializing in triple-pane windows and doors. We set the standard for innovation, quality, and customer experience, delivering a seamless process from sale to installation. As we continue to grow, we are seeking a Director of Sales to drive efficiency, accountability, and profitability across our markets.

The Director of Sales is responsible for leading and scaling Apex’s multi-market sales organization through consistent execution of process, coaching, accountability, and talent development. This role is highly visible and performance-driven, focused on improving close rates, revenue, customer experience, and sales team output while partnering tightly with Operations and Marketing.

Travel Requirement: 50-75%

Salary Range: $120,000 - $150,000 per year plus bonus potential

Sales Performance & Results

• Own market-level and regional sales outcomes including:
• Bookings and revenue growth
• Close rate improvement
• Average ticket and product mix
• Financing adoption
• Cancellation reduction
• Sales productivity per rep
• Drive sales discipline and execution through repeatable operating rhythms

Leadership & Coaching

• Lead Sales Managers and coach teams through:
• Field ride-alongs
• Call reviews
• Objection handling
• Sales training workshops
• Role-play and skill development
• Hold leaders accountable to standards, numbers, and culture expectations

Process & Standardization

• Implement Apex’s sales methodology with consistency across markets
• Implement Siro
• Implement Apex’s 4 week sales training for new hires
• Ensure strong execution of: In-home consult structure, closing system and follow-up,financing presentation strategy, CRM and pipeline hygiene
• Eliminate randomness — build a machine

Talent Development & Recruiting

• Partner with recruiting and market leadership to hire top sales talent
• Create performance expectations and development plans for all sales roles
• Upgrade underperformers quickly and professionally to protect team standards
• Build internal bench strength and leadership pipeline

Cross-Functional Alignment

• Work closely with: Canvass / Lead Gen teams on appointment quality and conversion. Operations on clean handoffs and expectation setting. Marketing on lead flow performance and feedback loops
• Drive a unified customer experience that protects brand reputation

• 7+ years of progressive sales leadership experience
• Proven results leading in-home sales teams, ideally in home improvement or remodeling
• Experience managing multi-location sales teams and leaders
• Strong performance coaching, training, and accountability skills
• Comfortable working in a high-growth, high-expectation environment

• Ability to travel up to 75% and lead in the field, not just from a desk

Preferred Qualifications

• Experience building sales infrastructure in a scaling company

• Strong understanding of margin, pricing discipline, and commission effectiveness

• Strong CRM fluency and KPI-based management approach

Performance Metrics (KPIs)
• Bookings growth and forecast accuracy
• Close rate improvement by market
• Financing adoption and average ticket
• Rep productivity and ramp speed
• Cancellation rate reduction
• Sales manager effectiveness and team consistency

Why Apex?
This is an opportunity to take Apex Energy Solutions to the next level, maximizing efficiency, reducing costs, and driving profitability while working with an industry-leading team. If you’re a results-driven operations leader with a passion for process optimization, cost control, and leadership, we want to hear from you. Join us and be a part of reshaping the future of Apex Energy Solutions.

Apex is an Equal Employment Opportunity Employer

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